Music Marketing Campaign

We were given a choice of three songs, where we had do decide with one to come up with an entire music marketing campaign, as well as a music video. We chose Blind by Korn, which was not the usual music type that we listened to, but we felt that we could make the most out of it. 

We researched two different bands: Korn and Slipknot, as well as their target audience and the record company they were signed with, which was Roadrunner Records. From this we obtained a lot of information that helped us make choices for our plan. We firstly built the whole aesthetic of the band and designed the logo:

We were inspired by the fact that Slipknot wore masks to present their image, and we immediately thought about clown masks, so we were inspired to make our logo a scary clown which would create a dark theme. We also combined the "mad clown" aesthetic with the name "In The Insanity" which conveys a reckless image often seen on metal or hard rock bands. We also designed the merchandise including the logo:

The decision to make a skateboard, was because our target audience was generally most likely to be into skateboarding and other "angsty" activities. 

We created social media accounts in Twitter, Instagram, and Facebook, and included content that would fit our target audience. We obtained ideas from both bands researched to post images of band members, behind the scenes clips, pictures of upcoming merchandise, and banners to promote live shows.We also created a website, which included a merchandise store, links to social media accounts and streaming platforms, contact information, tour dates, and links to the music video. 

Here are some stills:

What I learned from this project is that there is a lot more to music marketing than we think, or even marketing of media in general. Social media has definitely been a huge marketing tool over the last few years, and it has been extremely important for this project to gain an audience.  I feel like social media does help a lot with music marketing, but it might be different in the case of film, so I would like to but more research into that.

What really stuck to me while researching this project, was the podcast with Brian Nolan, where he said that marketing a song is more about the creative that you put into it. A song by itself is nothing without cool artistic components to present it to the public, such as aesthetically pleasing album art or an engaging music video. So for my portfolio project I definitely want to add the use of photography or design to promote it, and make it pleasing to see.